Just before Thanksgiving I overheard the following conversation in the meat department of the supermarket. “Sir, these turkeys seem to be awfully small. I’m looking for a 45 pound turkey.” The butcher suppressed his laughter, and replied, “No, we don’t have any turkeys that large.” “Well, the gentleman said, my wife told me the number of guests ...
As a copywriter, I love to study what my husband refers to as junk mail. I just received an advertisement for Romano’s Macaroni Grill. It contains several elements worth noting: The layout uses lots of white space. Very pleasing to the eye. When we are trying to convey information it is easy to forget the ...
Words matter. I love words and I treasure the process of finding the word that is not just good, or better, but the one word that best conveys a thought. In the world of copywriting one of the people I most admire is Michael Masterson. I never miss the Michael Masterson Journal because he truly ...
Recently I was talking with a number of my marketing associates and wondering where in this recession is the normal bounce in attention to above and beyond customer service. Customer service is an area that doesn’t require large expenditures but can differentiate a ...
