Author Archives: admin

Beverly Dracos is listed as one of WE Magazine for Women’s 2011 List of Women Bloggers to Watch.

WomanBloggertoWatch

WE Magazine for Women is so excited to bring you our 2011 List of Women Bloggers to Watch. WE searched high and low, posted on social networks and asked our readers to submit their favorite women bloggers for possible inclusion. Thanks to our friends on Facebook, Twitter and LinkedIn and a very special thanks to 

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Are YOU the one looking for a 45 pound turkey?

Turkey

Just before Thanksgiving I overheard the following conversation in the meat department of the supermarket. “Sir, these turkeys seem to be awfully small. I’m looking for a 45 pound turkey.” The butcher suppressed his laughter, and replied, “No, we don’t have any turkeys that large.” “Well, the gentleman said, my wife told me the number of guests ...

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Genuine Marketing

As a copywriter, I love to study what my husband refers to as junk mail.  I just received an advertisement for Romano’s Macaroni Grill.  It contains several elements worth noting: The layout uses lots of white space.  Very pleasing to the eye.  When we are trying to convey information it is easy to forget the ...

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Words Matter

Words matter.  I love words and I treasure the process of finding the word that is not just good, or better, but the one word that best conveys a thought.  In the world of copywriting one of the people I most admire is Michael Masterson.  I never miss the Michael Masterson Journal because he truly ...

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