As a copywriter, I love to study what my husband refers to as junk mail. I just received an advertisement for Romano’s Macaroni Grill. It contains several elements worth noting: The layout uses lots of white space. Very pleasing to the eye. When we are trying to convey information it is easy to forget the ...
Tag Archive: marketing
Words Matter
Words matter. I love words and I treasure the process of finding the word that is not just good, or better, but the one word that best conveys a thought. In the world of copywriting one of the people I most admire is Michael Masterson. I never miss the Michael Masterson Journal because he truly ...
Is your business creating loyal fans through genuine customer service?
Recently I was talking with a number of my marketing associates and wondering where in this recession is the normal bounce in attention to above and beyond customer service. Customer service is an area that doesn’t require large expenditures but can differentiate a ...
From Ordinary to Engaging
There is great power taking something mundane and making it entertaining. I was reminded of the truth in this as I got ready to go through security at the Las Vegas airport. How boring is it to hear someone saying over and over again, “Take your laptop ...
