Just before Thanksgiving I overheard the following conversation in the meat department of the supermarket. “Sir, these turkeys seem to be awfully small. I’m looking for a 45 pound turkey.” The butcher suppressed his laughter, and replied, “No, we don’t have any turkeys that large.” “Well, the gentleman said, my wife told me the number of guests ...
Recently I was talking with a number of my marketing associates and wondering where in this recession is the normal bounce in attention to above and beyond customer service. Customer service is an area that doesn’t require large expenditures but can differentiate a ...
There is great power taking something mundane and making it entertaining. I was reminded of the truth in this as I got ready to go through security at the Las Vegas airport. How boring is it to hear someone saying over and over again, “Take your laptop ...
