Consulting Services

Perceptual Audit

Are your customers and clients hearing what you think you’re saying????

Beverly Dracos will look at any or all of your business processes and give you an analysis of how your messaging is being perceived by others.  It is easy when you are in the middle of running a business to see every aspect of the business through your own eyes instead of the eyes of your customers or clients.   A perceptual audit can find the areas where messaging is inconsistent.  Every area of inconsistency eats away at your credibility.

Clarity and consistency… Are your core messages clear?  Are your messages conveyed with clarity?  Is your messaging consistent?

Is your website working as hard as you are?

Genuine Communications offers complete website audits.   We review:

• Content
• Layout
• Search Engine Optimization