Relationship marketing reaches through the marketing clutter and creates connection between you and your target audience.
Engage – Meet your prospects where they are. Don’t wait for them to find you reach out and be where they are. Yes, that means you need to truly embrace the new technology and the new methods of connecting. Social Media is now an important component in engaging those in your market by creating a connection through adding value to the conversation. Of course, social media is just one way to engage. Explore all of the ways to engage your potential clients or customers.
Listen – Social Media provides an excellent listening post. Know your prospect. Know your current customer. Know what people are looking for. Know their information gathering habits. Know what people are talking about and what they are saying about you, your competitors, and your industry.
Hear – This is a step that many miss. Listen not only to what is said, but try to hear what wasn’t said. This skill can help you discover an area of need that will help you develop valuable relationships.
Respond – Again, social media gives you a new arena where you can quickly respond to the needs and problems that your clients/customers/prospects are expressing. Responding takes many forms and impacts every area of business.
Add Value – Every strong relationship involves consistent participation that results in the exchange of value. If it isn’t real, if it isn’t genuine, if it isn’t valuable then the relationship will suffer.
Your prospect is:
- Tired of hype
- Cynical about promises
- Suspicious of claims
- Weary of being manipulated
- Unwilling to be pushed into buying
If you want to connect with your customers, clients, and prospects in the “Genuine” way, call or email today.
