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Words Matter

Words matter.  I love words and I treasure the process of finding the word that is not just good, or better, but the one word that best conveys a thought.  In the world of copywriting one of the people I most admire is Michael Masterson.  I never miss the Michael Masterson Journal because he truly ...

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Writer, Speaker and Consultant, Beverly Dracos, Inks Publishing Deal With CelebrityPress

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Beverly Dracos, writer and speaker, will release the book “The Relationship Age,” with social media expert, Mari Smith, and other leading social media and marketing experts from around the world.

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Is your business creating loyal fans through genuine customer service?

Customer Service Image

Recently I was talking with a number of my marketing associates and wondering where in this recession is the normal bounce in attention to above and beyond customer service.  Customer service is an area that doesn’t require large expenditures but can differentiate a ...

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From Ordinary to Engaging

Elvis

There is great power taking something mundane and making it entertaining. I was reminded of the truth in this as I got ready to go through security at the Las Vegas airport. How boring is it to hear someone saying over and over again, “Take your laptop ...

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